Socios, the blockchain-based platform responsible for tokenizing many popular sports franchises, has said that the Boston Celtics basketball team will join its roster.
In a Wednesday announcement from the National Basketball Association, Socios said it will have a significant presence on the Celtics’ website. Although the platform did not specifically mention that it would be tokenizing players for digital collectibles, it will use the Celtics logos for international marketing.
Alexandre Dreyfus, CEO of Socios and blockchain-based sports platform Chiliz, said that this partnership with an NBA team could lead to “increased fan engagement for Celtics fans,” perhaps hinting that fans Basketball players could see tokens for the team as the platform develops. The Celtics have been a major force in the NBA, having won 17 world championships, the most recent in 2008.
The tokenization of franchises and professional sports players appears to be a competitive game among blockchain companies, as companies continue to advertise similar partnerships.
The Philadelphia 76ers of the NBA and the New Jersey Devils of the National Hockey League have already joined Partners. The platform has said that it will release fan tokens for the Ultimate Fighting Championship and Formula 1 racing teams Aston Martin Cognizant and Alfa Romeo Racing on the Chiliz blockchain. However, Dapper Labs NBA Top Shot is backed by prominent basketball players like Michael Jordan, Alex Caruso and Kevin Durant.
Related: Socios Partners with Turkish Soccer Club Union to Explore Digital Revenue Models
Last week, the NBA’s Portland Trail Blazers announced a sponsorship program with blockchain company StormX, which would allegedly see players wear the company’s logo on their jerseys for the next five years.
