2020 and 2021 were very difficult years for him sport business. We have heard from many quarters of a contraction in revenues and of companies in great economic difficulty due to the implications of the pandemic.
The NBA, however, it is also an exception in this. The American basketball league, in fact, has seen increase sponsorship revenues even during the season that is drawing to a close.
The US championship, in fact, recorded revenues for almost one and a half billion dollars, despite the fact that the season was played on a different calendar than usual and with 10 races less than the regular season for each team. Compared to last year the positive balance is 6%.
The new partners arrived this season were 13, which could soon lead the NBA to reach the NFL which this year has grossed about 100 million more.
Monstrous figures, especially these days, but which testify to the great managerial skills of Adam Silver and his staff. An incredibly virtuous system, especially when compared to those of various European sports. Without forgetting the new contract for television rights that promises to be very rich.
Source: Sports Business Journal
Basketball is a family disease.
Graduated from the classical high school in the shadow of the ancient cyclopean walls of Alatri, in the heart of Ciociaria, then graduated in languages at the University of Rome Tor Vergata and later a student of the “Comunicare lo Sport” master of the Cattolica in Milan.
I am a freelance journalist, mini-basketball instructor and (almost ex) playmaker, I was the marketing and communication manager of Basket Ferentino (A2).
In November 2017 I became the managing director of BasketUniverso.
