Iberdrola, within the framework of its global commitment to equality and the promotion of sport practiced by women, has designed a movement to support female athletes who will be at the Games to give visibility to their achievements in Such for the next few weeks.
The initiative has different activations. On the eve of the start of the Games, on Thursday July 22, an act will be held with the participation of Carolina Marín, Desirée Vila, Loida Zabala, Amanda Sampedro, Garazi Sánchez, Teresa Díaz and Silvia Arderius, who will send all their support to the Spanish athletes competing in the Games.
The Lázaro Galdiano Museum will host this Spanish sports festival in which a video will be officially presented in which eight women who are referents from different fields of culture such as Alaska, Hiba Abouk, Ana Rosa Quintana, Carmen Posadas and Ana Guerra, among others, have joined the hand of Iberdrola to transmit his energy to the representatives of Spain on Such. During the celebration of the event, attendees will participate in a healthy showcooking by the hand of Samantha Vallejo-Nájera.
In addition, Iberdrola will set up a radio recording set at “Casa España”, headquarters of the Spanish Olympic Committee, where it will develop a special program that will feature different personalities from the sports field as guests to comment on the Spanish female participation in the Games and tell about their experience in this competition . The program will consist of sixty-minute recordings, between July 26 and 30 and August 2 and 6, which will be broadcast through digital platforms.
Pioneers in promoting women’s sport
The promotion of sports practiced by women has become a key lever for Iberdrola and the promotion of real equality between men and women, one of its essential values. Today the company supports 16 federations: gymnastics, triathlon, rugby, canoeing, badminton, soccer, handball, volleyball, hockey, table tennis, athletics, karate, boxing, surfing, ice sports and fencing. It also names 22 leagues, all of them top-flight, and 35 other competitions.
In parallel, the contribution of resources, facilities, medical services and referees and the promotion and sponsorship of initiatives by Iberdrola Not only has it helped to increase the number of federated in the aforementioned disciplines by 39% -up to over 300,000-, but it is also allowing elite Spanish athletes who have developed their sports careers in other countries to return to compete in Spain, helping to increase the level and visibility of national competitions
