Euro football, a fantastic audience machine for RTBF

Whatever the weather (it could even be gloomy, it gives a boost!), When the summer is sporty, the RTBF has a smile. The proof with Euro 2020 which ends tonight at Wembley on the occasion of the final between England and Italy. Since the start of the competition, despite the controversy over the quality of comments from the Web, the matches have been full of viewers.

Of the 50 meetings broadcast before the apotheosis of this Sunday evening, 29 climbed into the weekly top 20 drawn up by the Cim, the institution which measures radio and TV audiences. Full box.

Close to the audience record

The public service can only have one regret, that the Red Devils stumbled in the quarterfinals against Italy. Because all their matches have been particularly followed. Never less than 1.3 million viewers. It was for the duel against Russia. Denmark-Belgium attracted 1.4 million people. A little more for the match against Finland and against Italy. While the eighth final between Hazard, De Bruyne & Co and Ronaldo achieved the best audience of this Euro on RTBF: 1.54 million faithful. “ 100,000 people of the audience record that constitutes the semi-final of the World Cup lost in 2018 against France!

The topo is identical on the Flemish channels with 27 posters in the weekly top 20 of Cim. Belgium-Russia gathered 1.75 million people in front of the small screen, Denmark-Belgium 500,000 more. The standoff with Finland has passed the 2.1 million viewer mark, that with Italy 2.2 million and Belgium-Portugal has attracted nearly 2.4 million viewers.

A Tour de France averaging over 215,000

The Tour de France is not to be outdone, as what the round ball has not siphoned off the followers of the Little Queen. With 2.6 million aficionados counted by the Cim since the start of the Grande Boucle (figure stopped on July 8), the event recorded an average of 215,651 viewers. As every year, it is the mountain events that are the most successful. Those in the Alps flirt with 300,000 viewers.

Note that the big number of Wout Van Aert in Malaucène had the third best audience since the start of this 2021 edition with 237,277 people in front of their small screen on the French-speaking side and nearly 600,000 in Flanders (585,675 to be exact).

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