Up to $ 1.6 million to promote a product is the amount that Cristiano Ronaldo can collect, by posting on Instagram. As reported by the Guardian and The Nation, the Portuguese footballer tops the social network’s highest paid personalities. He is ahead of actor Dwayne Johnson, aka The Rock, and American singer Ariana Grande.
But this is the first time that the first place goes to a footballer. In one year, the amount of the post that the Portuguese star could claim doubled from $ 889,000 in 2019 to $ 1.6 million in 2020. Thanks to Instagram, Cristiano Ronaldo would earn more than $ 40 million, or more than his salary as a Juventus Turin player.
>> To read also – Euro: these gestures of Ronaldo and Pogba did not go unnoticed
The best paid, but also the most followed. With more than 300 million followers, the 2016 European champion is also the personality with the most fans who follow his account. Since 2017, their number has tripled. Adding up all of its social media accounts (Instagram, Facebook and Twitter), CR7 has over 550 million followers. “With the Euro and some controversial marketing moves over the past two weeks, Ronaldo’s rating has skyrocketed,” says Mike Bandar, co-founder of HopperHQ.com, which compiles the unofficial annual list of the most important Instagram influencers.
>> Also read – Youtube, Instagram … tips to boost your audience
Note that in the top 10 of the highest paid personalities of Instagram there is only one other sportsman: the great rival of Cristiano Ronaldo, the Argentinian Lionel Messi, who ranks seventh and can charge nearly 1.2 million dollars per post.
The top 10:
1 – Cristiano Ronaldo (1,6 million de dollars)
2 – Dwayne Johnson – (1,52 million de dollars)
3 – Ariana Grande ($ 1.51 million)
4 – Kylie Jenner ($ 1.49 million)
5 – Selena Gomez (1,46 million de dollars)
6 – Kim Kardashian (1,41 million de dollars)
7 – Lionel Messi ($ 1.16 million)
8 – Beyoncé Knowles ($ 1.14 million)
9 – Justin Bieber (1,1 million de dollars)
10 – Kendall Jenner (1,05 million de dollars)
Receive our latest news
Every morning, the information to remember about financial markets.
