Álvaro Arbeloa enjoyed the Santiago Bernabéu Stadium like no one else, and perhaps that is why he has never wanted to lose sight of it. The former Real Madrid footballer, now successful businessman with his brothers Yago and Raúl, owns a digital marketing consultancy whose headquarters is located on the 24th floor of the Torre Europa, a privileged place from which you can perfectly observe how the remodeling works of the field where you were happy are progressing. The company they created some time ago is called MioGroup and is about to go public, a fact that the ex-side from Salamanca does not hesitate to compare precisely with the stadium: “Going public is like building the new Bernabéu: it gives you more possibilities to grow and attract the best talent“, he confesses.
This is how the newspaper reveals it The country, which nonetheless emphasizes that Álvaro, despite being the most well-known face of the project, is not the most important. The one who was also a footballer for Deportivo de La Coruña, Liverpool or West Ham owns 12.3% of the capital, almost double that of his brother Raúl (6.55%) but very far from the 81.15% that Yago has. The latter is the CEO and the one who has given the company the most love and work. With the exit to BME Growth, the Spanish market for small and medium-sized companies, they hope to achieve a total of three million euros and reach a valuation of 30.
The main objective now, according to Yago to the same medium, is grow up, for that reason they will launch a public offering of subscription of shares (OPS) that will allow them to settle as an alternative to the large consulting firms that dominate the market, distance yourself from competitors and have the ability to have the best professionals.
MioGroup has in its portfolio internationally renowned clients such as Palladium Hotel, PepePhone, Vega Sicilia, Metrovacesa, Fnac, Arriaga Asociados, Cartoon Network, MásMóvil or Securitas Direct. Of course, they noticed in the accounts the blow of the coronavirus pandemic, billing 5.6% less compared to 2019, although they chose not to make an ERTE in their workforce. In addition, thanks to their new acquisitions such as Artyco, they manage to be present and accompany their clients in all the digital strategy, from technology and data science to advertising and the achievement of results.
The IPO through Andbank will allow them to face new acquisitions, and that is precisely the plan, continue with its expansion and continue to grow in the market. With this agreement they will achieve three million euros, but they have also placed shares for their employees to acquire as a way to build loyalty and reward. It seems that the Arbeloa brothers have very clear ideas and their listing on the stock market is just the beginning of a long growth.
