Before the match against Hungary, the Portuguese national superstar refused to drink the offered “Coca-Cola” at the press conference, preferring the water bottle below.
British media The Guardian reported on Wednesday that such a march of a Portuguese footballer at a press conference had cost Coca-Cola four billion US dollars, or 1.6% of the share in the market.
Coca-Cola’s market share price immediately fell from $ 56.1 to $ 55.22. The company’s total stock market value fell from 242 billion to 238 billion.
One of the main sponsors of Euro 2020 commented on the situation on Tuesday, saying that “everyone has the right to choose a drink according to their taste”.
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