The brand sports equipment Puma has been interested in the status of FC Barcelona’s contract with Nike, which ends in 2028 and that both the club and the North American multinational want to renegotiate, but in opposite directions. Cougar is in full phase of expansion and, according to the newspaper ‘Ara’ and Mundo Deportivo was able to confirm, wants to test the options of reaching an agreement with Barça in the future.
The Barcelona club is associated with Nike since 1998 and the contract with the current conditions was set in 2016, the renewal of the agreement being approved by the Assembly. The Barca, being Manel Arroyo vice president Marketing, and Nike then had a contract in force until 2018 that lasted ten years more, that is, until 2028, in two sections: a first section until 2023 and five more extendable years.
The current contract with Nike is valid until 2023, extendable until 2028
At the moment, every season the club Barcelona player receives 105 million from Nike, which can reach 150 by virtue of a series of variables. Barça, in 2020, bought back the rights of ‘ecommerce’ (commercialization through the web), which happened to join the store network own of the Barça.
Coinciding with the pandemic, in the last times There have been some tensions with Nike due to situations such as the delay in the marketing of the 2020-21 shirt.
In any case, Nike believes that with the pandemic the figures in the agreement should be revised. And Barça, too. Both parties want to sit down and review that current agreement until 2023 and in this context, Puma has emerged, which in recent years has struggled to compete with Nike and Adidas.
