Rebirth is the watchword: the world of sport will represent the means to promote the future of one of the largest continents in the world, Africa.
Commissioner Silver and Dikembe Mutombo unveil the new company that will manage business on the continent, where basketball, at least for the next decade, will represent the element with the highest potential in order to become the identifying sport of Africa. The NBA has gone all over the world and has already chosen for its first league outside North America, the Basketball Africa League which it manages with FIBA and which has made the boom in TV ratings, already from the first week in the Kigali bubble in Rwanda .
We will work in full autonomy, certain that we will be absolutely trustworthy, after having also received the support of Dikembe Mutombo, Grant Hill, Luol Deng and Joakim Noah, also of an economic nature, to the point that its value is around a billion dollars.
“We will deal directly with the management of the BAL, which is conducting its inaugural season in Kigali but which in the coming years, as per the original pre-pandemic plan, we will take to various countries across the continent. We want to be closer to fans and potential partners, trying to grow our basic programs, the Junior Leagues we operate in different countries of the continent and the Academy for young talents, which at the moment is only present in Senegal but which we plan to open. elsewhere too. Through the BAL we are creating local contents, which speak of African players and African teams, which tell of heroes that our fans will feel closer to them “, says the CEO of the new NBA Africa, Victor Williams.
Investors are happy too, including Tunde Folawiyo, who says: “We are sitting on a gold mine of talent and potential, which I believe we will be able to realize thanks to the NBA.” In fact, it is believed that this can help Africa to develop a bright future, focusing the spotlight on capabilities as an element of rebirth, an idea not too far from those professed by Nelson Mandela.
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Image source: Instagram
Summary
Title
NBA for Africa: what it takes for rebirth.
Description
NBA for Africa: the rebirth of a continent through basketball.
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Social hibet
