The large crypto exchange FTX is now an official sponsor of the American professional baseball league MLB, which means that the platform, which specializes in trading crypto derivatives, can significantly increase its level of awareness in the USA.
As part of the sponsorship deal, the referees of Major League Baseball are to wear the FTX logo on their uniforms for at least the next five years, according to FTX founder and managing director Sam Bankman-Fried on Wednesday Twitter disclosed. In addition to this mere advertising effect, the crypto exchange and the league also want to develop joint products.
“This wasn’t the only offer we had, but the creativity and passion of the MLB convinced us that this cooperation was the right one,” said Bankman-Fried enthusiastically about the new collaboration.
1) We’re really excited to partner with @MLB!
FTX is now the official crypto sponsor of Major League Baseball.https://t.co/QngD1flayG
— SBF (@SBF_Alameda) June 23, 2021
The baseball league already had the sponsorship in one day before Tweet indicated by saying, “We have a big deal for you.”
The FTX crypto exchange has been making waves in recent weeks with its marketing, which is primarily focused on the world of sports. The trading platform recently reached an agreement with the US metropolis of Miami, which secures the crypto company the naming rights to the stadium of the home basketball team of the Miami Heat for 19 years.
FTX is also literally making a name for itself in esports, because here the stock exchange has concluded a USD 210 million deal with the successful SoloMid team, which means that the team now appears as TSM FTX.
In terms of trading volume, the FTX is number 15 among the crypto exchanges worldwide. According to the data from Messari recorded they have a daily volume of 344 million US dollars in the last 24 hours alone.
