FTX, the cryptocurrency derivatives platform, said on Wednesday that it is cooperating with the Major League Baseball as sponsor of the organization and official mark cryptocurrency exchange. The world’s largest league in baseball became the first of the major sports leagues in “4 big” in the United States to formally partner with a cryptocurrency exchange.
The unique partnership of MLB and FTX
The partnership, announced on June 23, highlights many interesting aspects of FTX. Specifically, the exchange will become the first referee uniform patch partner. From theAll-Star Game next month, all referee uniforms for the season will wear the logo FTX.US. The patch will be implemented not only during the regular season, but also during the playoffs, spring practices and gem events.
Sam Bankman-Fried, Founder and CEO of FTX said:
“One of FTX’s goals is to get our name out there; we believe we have a great product and user experience, and we’re ready to share it with the world. There are few partners who can help like the MLB. “
FTX.US has entered into an agreement with the subsidiary MLB Players Inc.
FTX will also become the official mark of the cryptocurrency exchange, which is the first time in a major league sports team. In addition, the partnership also includes MLB Players Inc., which allows FTX to obtain the rights to its marketing content for the players of the group. The brand equity of cryptocurrency exchanges will be bet on popularity, and logos should be used in game shows, MLB.com, social media, etc.
The MLB Revenue Director, Noah Garden said :
“This is an incredibly exciting announcement for everyone in Major League Baseball as we partner with a world leader at the start of his incredible growth. “
FTX increases its sports partnerships
FTX maintained its presence in the American sports field. Earlier this month, he signed a record-breaking contract with the organizatione-sports TSM. It has already secured the naming rights for the franchise from the National Basketball Association (NBA) Miami Heat.
Indeed, he continues to work to establish a sports partnership in the United States. In the past six months alone, the exchange has spent perhaps $ 350-400 million on domestic sports sponsorship. However, financial details of the MLB partnership were not disclosed.
