Fourteenth National Games digital renminbi related topics become hot spots, live performances of free blood donation attract high attention
Last week, news about the 14th National Games was still the focus of major media reports. Among them, the Xinhua News Agency’s report on Ouyang Nanjun, a physical education teacher at West University of Technology, was eye-catching, with more than one million reading. In terms of finance, reports on the application of Xi’an’s digital renminbi have also attracted the attention of many domestic media.
The news that received more attention last week was the article “Climbing the Heights Knowing the Difficult Roads” published by Xinhua News Agency on June 18. The report introduced the indissoluble bond between the physical education teacher Ouyang Nanjun of the West University of Technology and badminton: because of his love for badminton, he became A leader in the domestic youth badminton competition, and with this “peacock flying northwest”, came to Xi’an to attend university. After that, he stayed in school to teach and became the “king” in domestic amateur badminton competitions. This report was adopted by 51 media outlets including Global.com, Xinhuanet, Sina.com, Sohu.com, Xinhua News Agency, NetEase News, Tencent News, Yidian News, Baidu News, and Toutiao.com , The total media reading volume reached 1.09 million times.
With regard to reports on the 14th National Games, Xinhua News Agency’s “Fourteenth National Games Golf Test Tournament Ding Wenyi Continues to Lead” and “National Games Synchronized Swimming Test Tournament Held in Xi’an” and other news also received considerable attention. According to the news about the National Games Synchronized Swimming Test Competition, the synchronized swimming event test competition was held in the Xi’an Olympic Sports Center Swimming and Diving Hall located in the Xi’an International Port Area. Previously, this venue had already hosted the Chinese Diving Star Competition and the Tokyo Olympic Games. The diving and swimming test competitions, including the position competition, received good responses from all parties.
The news of “Xi’an digital renminbi has been officially put into use in more than 70,000 scenarios” was also one of the hot spots last week, Xinhuanet, China News, China Court, Tencent, Phoenix, Sina, Sohu, Toutiao.com, It was adopted by 84 media such as MSN Chinese website and Xinhua News Agency client, with a total reading volume of more than 580,000 times. The article introduces that as a digital RMB pilot area, Xi’an has opened a total of more than 6 million “white lists”, opened more than 1.1 million digital RMB personal wallets, and nearly 200,000 public wallets, focusing on cultural tourism, people’s livelihood services, More than 70,000 application scenarios were officially put into production in areas such as smart campuses, commercial chains, demonstration blocks, and inclusive finance.
On June 16, the news that Xi’an won the title of “Advanced City for Free Blood Donation” nine times was also broadcast by many media including China Central Broadcasting Corporation and People’s Daily Online. According to the report, from January to May 2021, Xi’an participated in 95,000 blood donations and donated 168,000 bags of blood. So far, a total of 10,671 people in Xi’an have won the National Voluntary Blood Donation Award, including 2,233 gold medals, 2023 silver medals, and 6,415 bronze medals; 25 units and individuals have won the National Voluntary Blood Donation Promotion Award, and 81 volunteers have won the National Voluntary Blood Donation Award. Volunteer Service Star Award.
In addition, the article “Finding the Original Heart of the United Front in the Place of Historical Events” published by Xinhua News Agency has also been published by Xinhuanet, China News, Xinhua Daily Telegraph, Tencent, Netease, Yunnan.com, Phoenix.com, Sina.com, and Sohu.com. , Xinhua News Agency client, People’s Daily client and other 40 media, with a total reading volume of nearly 220,000 times, the report specifically introduced the “Xi’an Incident” live performance launched by the Xi’an Lintong Huaqing Palace Scenic Spot: The sense of immersion and the flesh-and-blood representation of historical figures vividly present important events on the stage. According to the report, this live performance has been performed for more than 4 years, and the attendance rate has always remained above 80%.
Xiao Haibo, Xi’an Urban Cultural Communication Studio
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