Cristiano Ronaldo he is one of the most famous people in the world. The Portuguese footballer is loved by millions of people, who follow his every step and ‘feel’ represented by him.
(See: How much do the Colombian National Team and the other nine from South America cost?).
Currently, CR7, as it is known, is with its national team playing the European Football Nations Cup, a tournament in which it defends the title of champion.
On Monday, July 14, at a press conference prior to Portugal’s debut, a gesture from him would have influenced Coca Cola’s loss of market value: nothing more and nothing less than more than 14 billion pesos.
(See: The most expensive players who will play the Copa América 2021).
WHAT HAPPENED?
Cristiano arrived at the press room of the Puskás Arena in Budapest on Monday to talk about his debut this Tuesday against Hungary in the Eurocup.
He was just sitting down when he saw two bottles of Coca Cola (official sponsor of the championship). Thinking about it for just a few seconds, he took them, ran them so they did not come out next to him and highlighted, showed, a bottle of Water.
“Water. No Coca Cola“, He said.
Nothing more than that. Just a gesture and a little phrase. But enough to make a big impact.
#Euro2020
???????? A gesture, 20 seconds, from Cristiano Ronaldo at the press conference, in which he says “water yes, Coca Cola no” makes the company lose 4,000 million dollars of listing on the Stock Market. pic.twitter.com/Aj0MSvCv40– Soccer and Politics (@FutboliPolitica) June 15, 2021
THE REPERCUSSION?
If Cristiano’s gesture was directly responsible for the fall of Coca Cola in Wall Street (where it is listed) is something that cannot be verified 100%.
What’s more, the newspaper ‘El País’, from Spain, He clarified that the company’s decline in the stock market began before the video of the Portuguese went viral.
(See: The millionaire prizes that Euro 2021 will deliver).
What is certain is that between Monday and Tuesday the Actions of Coca Cola have fallen 1.6%, going to have a value per share of 56.16 dollars to one between 55.24 and 55.55 dollars.
This caused the company to lose, in total, $ 3,967 million (more than 14 billion pesos) in its stock market value.
Cristiano’s influence came to light and to ‘celebrate’ he debuted in the Euro, scoring 2 goals and a 0-3 over Hungary, this Tuesday.
BRIEFCASE
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