Last week, the French Judo Federation unveiled its new visual identity. The entity becomes “France Judo” to gain in readability.
To design its new logo, France Judo collaborated with the “4uatre” agency. “The new identity is the sign of the federation’s desire to put the collective at the heart of the project and to leave its institutional arrangements to gain in modernity and simplicity” specifies the press release. “This new logo embodies the essence of judo: grip and movement. It is a meeting between two elements which come alive and converge to create a balance. The color of the new logo is Klein Blue, it embodies the creativity that is in the DNA of judo and thus pays tribute to the great judoka that Yves Klein was. “
https://www.youtube.com/watch?v=DX5csyTfnsk
