The Super Bowl, one of the most renowned, relevant, prestigious and quality sporting events that has been seen in the entire history of the various disciplines, would be one of the shows in which more money can be generated in just one night , overcoming or, in some cases, giving it the fight at the final stages of competitions of enormous attraction, such as the most important international club tournament on five continents, the UEFA Champions League, the Copa Libertadores de América and the FIFA World Cup in football, and several times far behind the final series of Major League Baseball, National Basketball Association and Major League Soccer, which normally bring together large numbers of people, who invest sums gigantic amounts of money, thus making these encounters in the different and most remote corners of the globe more striking and popular.
In Latin America it bears the name of Supertazón, which refers to the final game of the National Football League (NFL) championship, the highest category of American football in the United States, where the champions of the National Conference (NFC) and the American Conference (AFC) to win the so precious trophy, whose meeting has become one of the most watched television broadcasts in the entire existence of the North American nation, event in which its citizens eat more food and drink during the development of the commitment than in any other day, with the logical exception of Thanksgiving Day, inclusive, its prestige and popularity has been managed for many years thanks to the various musical artists who have been present at the pre-game ceremonies and at halftime, also called the halftime show, being the most expensive advertising moment of the entire year.
It should be noted that the day of the Super Bowl meeting, known in the different corners of the five continents as “Super Sunday”, translating into Spanish as Super Sunday, is considered in each place throughout the United States as a party national, which is religiously celebrated by fans of this discipline and by those who do not feel empathy with this sport either, where its broadcast normally leads all audiences annually, however, the network that broadcasts it is done only with a quota screen between 40% and 60%, or at least that is how the data published by AGB Nielsen reflects it, so it could be said that this commitment reaches approximately 120 million viewers in more than 200 countries, who manage to view the game at least on some occasion, it is because This is because many companies from various economic sectors invest extremely high and exorbitant sums of money, because that day allows them to say present in different territories of the globe, as a result of the great interest generated by this meeting and the impact caused by the spectacle of halftime.
According to various sources, the Super Bowl is a sporting event in which many companies spend a tremendous pasture in advertising the halftime show, where only 30 short seconds can be worth more than four million dollars, which is why not just any company manages to say present on this important day for American football, where they generate more than 400 million dollars in advertising spots and in which prestigious and relevant brands normally appear in people’s daily lives, such as Microsoft, Amazon, Hyundai, Pringles, Audi, Coca-Cola and Heinz, which do not they care about investing good amounts of money, since they have been firm witnesses of the repercussion of the Super Bowl in the world.
And as if that were not enough, this final game of the National Football League (NFL) championship will become an extremely striking event, as Tom Brady’s Tampa Bay Buccaneers, one of the best in history, will face off against the Kansas City Chiefs by Patrick Mahomes, current champions, making this commitment more interesting, on the monetary issue and investors who will surely draw their checkbook to demonstrate their economic might, which will take place on February 7, 2021 at Raymond James Stadium in Tampa, Florida, thanks to the havoc that the coronavirus pandemic has caused throughout the world, which has greatly conditioned the attendance of fans, taking it to approximately only 22,000 people.
“I think it will be very similar to what we have seen throughout the season, which is the use of masks by everyone, the physical distance, all the measures we implement to mitigate and reduce risks. There will be no changes to the stadium policies and procedures that we have been following everywhere. As for the total capacity, I think it is something that we are still analyzing. Whatever we do, it has to be driven by safety. We are working very closely with public health officials not just in Florida, but across the country looking at this concept of whether we bring in some vaccinated healthcare workers, what is the correct number, and how we can accommodate them. But you will not see any change in the basics of our protocols and what we have done during the season, “said the league’s medical director, Dr. Allen Sills, in an interview with the NFL Network.
