Party Sneaker | Zhao Junyi: Realize Dreams with Love_Hunan Moments_Sports Channel

Editor’s note

People love sports, some are keen on the joy of competitions, some insist on shaping the perfect physique in the gym.

There are some people who are born for shoes and are crazy about shoes. Every pair of sneakers is a hard-won collection, and every collection is a testimony of history and culture.

Red Net Sports and Yixi Sports jointly launched a series of special reports on “Big Party·Sneaker Tide”, which will lead readers into sneaker trend culture and reveal the stories behind sneaker collectors.

In the hot era of “all people’s Tibetan shoes”, more and more young people join the business of collecting sneakers.

In Changsha Beichen Delta, there is a physical shoe store called “Ride High”. With an area of ​​80 square meters, the dazzling array of sneakers are matched with some trendy toys, which attracts many trendy people to check in.

Changsha “Ride High” sneaker store.

The person in charge of “Ride High” is named Zhao Junyi, a post-90s guy from Loudi, Hunan.

He is keen on collecting sneakers and has always had a dream about sneakers: “I want to build a sneaker base for the sneakers in Changsha, and develop’Ride High’ into an experience center for Changsha’s local sneaker culture.”

Zhao Junyi, the person in charge of “Ride High”, has AJ13 Celtic colors.

Just like McGrady injects energy into me,

I feel more confident when I play

Like many boys, Zhao Junyi in middle school became a loyal basketball fan. At that time, after class, it was commonplace to have classmates “bullfighting” on the court and watching NBA games at home.

Zhao Junyi often buys basketball magazines such as “Slam Dunk”. Initially, his focus was on stars and games. But the deeper the love, the sneakers began to enter the field of vision.

The “Slam Dunk” magazine I bought in those years.

“Their sneakers are really good-looking and they look handsome when they wear them.” At that time, Zhao Junyi’s favorite star was McGrady, who had “moved God”. He often imitated McGrady’s shooting posture and bought a pair of McGrady sneakers. “It’s a long time, I don’t remember which pair I bought at the time, but after putting it on, it felt like McGrady injected me with energy and played more confidently.”

After the end of middle school, Zhao Junyi came to Chengdu to start his university life. Speaking of Chengdu, this is a well-known city in the domestic trend culture circle, and the atmosphere of sneaker collection is extremely strong.

After working hard to accumulate living expenses for a month, Zhao Junyi bought a pair of classic shoes with a story in the sneaker collection circle-AIR JORDAN 6. “I really like this style, and the story behind it also inspires me (Note: Jordan started the “Bull Dynasty” from AJ6), so I have to win it anyway.”

On the shoe rack, a dazzling array of AJ shoes.

However, financial conditions were still limited during college, and Zhao Junyi did not collect many sneakers. Like it doesn’t mean you have to have it, but as long as the idea of ​​”this is the pair I want” is firm, he will act decisively and will not hesitate.

“For example, I have this pair of AIR JORDAN 1, the color version of the NBA Celtics. Although Jordan has never played for the Celtics in his career, the color of this sneaker is also a classic.” He usually buys Two pairs, one pair is usually worn, the other pair is to be collected. If by chance, the collection of shoes will also be transferred to other friends.

AJ1 Celtic color matching collection from Zhao Junyi.

Run a specialty store,

Feelings alone are not enough

The college graduating students went their separate ways, but Zhao Junyi chose to return to his hometown in Loudi. With money in his economic independence pocket, Zhao Junyi’s collection is gradually approaching the 200-pair mark. His keen interest in sneakers gave him an idea-to open a sneaker store.

Do nothing and do nothing. In 2017, Zhao Junyi’s sneaker store opened in Loudi. “At that time, I didn’t specially ask for decoration. I took care of the decoration of the facade. Every shoe rack and hanger was done by myself from design to purchase to installation.” Zhao Junyi said.

The “Ride High” shoe wall is filled with all kinds of shoes.

After the store opened, many friends came to join in and support, and the atmosphere of sneaker collection began to gradually affect more and more young people. All of a sudden, students visited the store, inquired about prices, tried on sneakers, bought their favorite shoes, and even stayed on the facade to chat about basketball and sneakers.

But only interest or feelings is not enough. “if we assumeCollecting sneakers is my hobby, so running a shoe store is my jobUp. To do a good job, feelings are not enough. “Zhao Junyi frankly said that when the business is most difficult, no one will even come in for a few days.

“Ride High” indoor layout.

In adversity, Zhao Junyi began to look for a breakthrough. He began to pay attention to the presentation of sneaker stories to convey the idea of ​​sneaker culture.

In his opinion, every pair of shoes has its own story behind it. It is the precipitation of the story and the baptism of history that make AJ and other classic brands stand tall. In other words, many sneaker collectors care more about the culture of sneakers.

In 2020, for better development, Zhao Junyi will set sail again in Changsha with the experience gained in Loudi.

“The reasonIt’s called’Ride High’ because the word means’beautiful, successful, getting better’. I hope that my new store can do better and better, to ensure basic business health, and gradually form an atmosphere for everyone to chat, talk about shoes, and talk about trends in the store, and then build’Ride High’ into a base for growing sandball shoes. “Zhao Junyi said that he wanted to make everyone satisfied step by step, and let himself not regret.

You agree, that’s baby

The opposite is “scrap”

Whether it is a sneaker collection, or operating a sneaker store, and the experience of dealing with sneakers, Zhao Junyi has a deeper understanding of sneakers.

“First of all, I still recommend everyone to do what they can. Although it is inevitable for everyone to go through following the trend, it does not make much sense to follow the trend in order to follow the trend.” Zhao Junyi believes that sneaker collection has become a hot thing in recent years. Being not understood by the outside world is actually normal. “This is actually very similar to collecting porcelain and stamps.People recognize their value, these collections are treasures, otherwise, these are a pile of waste products”。

Collection in the shoe cabinet.

Different people have different choices, perspectives, and values, and their consumption levels are also different, so the way of thinking is naturally different. Maybe over time, when the sneaker culture becomes more attractive, the outside world’s perception of it will change.

It takes a process to achieve this step. Zhao Junyi just said: Before gaining outside understanding and acceptance, collectors must do their own thing first.

(Some pictures in this article are provided by Zhao Junyi, photography by Fu Huanyu)

Source: Red Net

Author: Lei Yanjing

Editor: Wang Shujuan

This article is an original article by Sports Channel. Please attach the link to the original source and this statement for reprinting.

Link to this article: https://sports.rednet.cn/content/2021/02/04/8976310.html