Decathlon and the NBA have signed a partnership. The Tarmak range will notably produce shoes in the colors of nine franchises. – Decathlon
- Decathlon became an official partner of the NBA on Thursday. The northern brand signs the first partnership in its history with a North American sports league.
- Seventy-six Tarmak products, Decathlon’s basketball brand, will be able to display the NBA license and the colors of nine famous league franchises.
This is a great first for Decathlon. On Thursday, the northern group announced the signing of a partnership with the NBA, the famous North American basketball league. Concretely, from mid-February on the Internet and the end of March in 1,200 group stores around the world (excluding North America), the NBA license will be affixed to 76 products manufactured by Tarmak. Created in 2016, the basketball brand of the Decathlon group, based in Tourcoing, has struck a big blow.
Shoes in the colors of nine franchises
“To think that we are going to work with the biggest basketball league in the world is like a childhood dream. We are very happy to work with them. We met in London two years ago in the European offices of the NBA. What they liked very much was the technical part of our products and their value for money, which allowed them to reach as many people as possible. Like them, we are passionate and like them, we want to develop the practice of basketball around the world, ”explains Damien Dezitter, the manager of Tarmak.
This partnership, signed over several years, will allow the northern brand to use the NBA license on a range including thermal underwear, protections, joint support but also shoes that will bear the colors of nine famous NBA franchises. Namely the Los Angeles Lakers, Los Angeles Clippers, New York Knicks, Brooklyn Nets, Milwaukee Bucks, Golden State Warriors, Houston Rockets, Boston Celtics, Miami Heat, “which is the best at the moment,” said Damien Dezitter. Enough to get Tarmak off the ground beyond basketball hoops around the world.
