For an athlete, the number of followers in social networks is very important since the number of followers can make their advertising contracts much more juicy or that they receive the interest of more sponsors who are interested in having a presence in their networks and reaching thus to a greater amount of public. This also does not go unnoticed in tennis, where there are several players who fight to be the GOAT of social networks.
-So: Who are the tennis players with the largest number of followers on the internet?
Unlike other personalities in the world of sports, in tennis, the big stars do not work their social networks too much. In fact, many run them themselves and hardly upload new content. There are very few who bring their day to day close to their followers and it is difficult to find content of interest to the follower and not have it as a simple means of official communication for important news.
There are tennis players who do put more interest in their networks and that shows in the number of followers they have. We analyze the Top 3 ATP and WTA with the highest number of followers on the internet.
WTA
- Serena Williams: 29.8 millones (Facebook: 6.3. Instagram: 12.7. Twitter: 10.8)
The American is the most followed female tennis player on the internet, far surpassing even the vast majority of the men’s circuit. She herself controls her networks and although she does not interact with them, she is very active and tends to share her day to day life, showing her work with different associations, as well as her point of view on different issues.
The figure she represents, with the amount of people who admire her for it, as well as being one of the best in history in terms of titles, makes her a benchmark off the track. Not surprisingly, Serena has the most followers.
- Sania Mirza: 29 millones (Facebook: 12.3. Instagram: 6.9. Twitter: 9.2)
Did you expect it? Mirza may not be one of the most iconic in the women’s circuit but in her country, India, she is a benchmark and being a region with so many people, that makes her be in the position where she is in this Ranking. She is usually quite active in her networks and shares her day-to-day lives with her followers both on and off the slopes. For those who have her as an idol, without a doubt, they will receive content quite frequently from Sania.
- Maria Sharapova: 27.2 millones (Facebook: 14.6. Instagram: 4.1. Twitter: 8.5)
The Russian occupies the last place of the drawer on this podium. Masha may be the biggest image boom in women’s tennis in the last two decades. Since her irruption on the circuit, brands have stuck for having her as an ambassador and that has also attracted the attention of her followers on social networks.
Sharapova always takes great care of what she posts and is quite active in networks, especially on Instagram, where she publishes many of the photo sessions she does today, once retired.
ATP
- Rafael Nadal: 40.3 million (Facebook: 14.3. Instagram: 10.3. Twitter: 15.7)
Within the Top in the men’s circuit, nobody works the networks better than Nadal. A company manages all the content of the Mallorcan on these three social networks and almost daily, Rafa’s followers have content to know what he does (training, life off the slopes, etc.) and even to know his impressions after many games or in the preview of big days.
In this way, Rafa surpasses his rivals in terms of internet presence. As with Serena, taking care of the networks and keeping his followers informed with content of interest makes many people want to follow him.
- Roger Federer: 35.6 million (Facebook: 12.9. Instagram: 8. Twitter: 12.7)
The Swiss occupies second place in this Ranking and would surely have many more followers if he worked his networks because, as he himself assured long ago, he is the one in charge of managing them and that means that he hardly updates them. It’s a shame that a figure like yours has been totally off the grid for many months and that it doesn’t bring a bit of what he does to people.
Some will say that you don’t need it, and you may be right. In fact, there is no one in the world of sport (globally) who receives more money in terms of advertising since Roger Federer receives more than 100 million euros in advertising contracts but going beyond that, surely the people who idolater would appreciate hearing more about him than a couple of posts a month.
- Novak Djokovic: 26 millones (Facebook: 9.5. Instagram: 7.8. Twitter: 8.7)
The one from Belgrade closes the podium, at a certain distance from his two main rivals. Like Federer, Nole manages his social networks himself, although unlike the Swiss, Djokovic is usually more active in networks and usually shares many of his moments with his family or what he usually does in his free time.
Among his publications you can find photos with his wife and children, as well as his training sessions or moments off the slopes, as well as the work he does at his Foundation. The distance of these three from the others is absolutely brutal since Andy Murray, who would be fourth on the list, adds 8.8 million while many of the Next Gen barely exceed one million.
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