According to the media report, Roger Federer used his sporting break to expand his business empire. Is it the cornerstone for the time after his sporting career?
Roger Federer presented his On shoe in the summer.
According to the media report, Roger Federer used his sporting break to expand his brand.
He has a new logo protected.
Tenro AG currently has ten trademarks registered.
Roger Federer played only one tournament in 2020: the Australian Open, where he lost to Novak Djokovic in the semifinals. The Swiss then underwent an operation. In June, in the middle of the season that had meanwhile stopped, he announced that he would not fight any more serious battles this year. What he has been doing since then is largely unclear. As is usually the case when he is not at tournaments, Roger Federer and his family disappeared into oblivion.
As “CH Media” researched, the maestro has meanwhile been working flat out on his brand. In the spring, Federer had a new brand logo protected, an R with a dot for sporting goods, clothing and footwear, but also for sound carriers, leather goods and even Christmas tree decorations.
Does the 39-year-old lay the foundation for an even larger company empire after his career? Tenro AG is currently registered with ten trademarks, the most recent addition was in December with “The Roger Clubhouse”, “The Roger Wildcard”, “The Roger Center Court” and “The Roger Advantage”. For a year he has also been involved in the Zurich shoe manufacturer “On” with an estimated 50 to 100 million francs.
As a brand expert says to “CH Media”, Federer learned from his logo dispute with Nike. The old logo did not belong to him, but to the sporting goods company. The cooperation with «On» works differently: the logo belongs to Federer, but Schuh-Startup is allowed to use it on payment of license fees.
(ore)
