“I’m beautiful now,” says the live connected man, “take a look at me!” In the next moment he takes off the black turtleneck sweater to hold his massive, imposing upper body in the camera. Already that screeching jubilation breaks out spontaneously in the studio, as we know it from late night shows on US television. Anyone who exposes themselves here can count on attention, and that’s what it’s all about.
Michael Gerard Tyson doesn’t mind if someone like the American comedian Jimmy Kimmel treats him like a pretty freaky guy on his TV show of the same name. He even plays along, because the two have known each other for a long time, and what looked like a spontaneous pose a week ago is a conscious marketing strategy. Just look at how fit I am, is their core message, and: If you look like this, even at 54 years old you are not too old for anything.
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