Last August, the idea of a Stephen Curry brand at Under Armor was discussed. Almost four months later, it is now a reality.
The brand has indeed just announced, this Monday, the launch of Curry Brand. On the same model as Michael Jordan at Nike, with Jordan Brand, the leader of the Warriors now has his own brand with his supplier, with whom he has been under contract since 2013.
The first products signed “Curry Brand” will be available this week on the brand’s official website. We can find basketball shoes and textiles of course, but also golf, one of the passions of the double MVP. Before an opening to running and women’s products in the coming weeks.
“We wanted to make sure to launch this as close to the start of the NBA season”, says Patrik Frisk, CEO of Under Armor, to CNBC. “And we think it’s a good time to do it between Black Friday and the holidays. Stephen will be heavily involved in product development. “
The objective is of course to compete with Jordan and Nike, who have dominated the sneakers market for several years now. Latest example for the comma brand: Kobe Bryant’s signature shoes were particularly worn in the “bubble” this summer.
