Despite the fact that Wimbledon was able to overcome the severe blow of its cancellation due to its pandemic insurance, the British Tennis Federation reported a drop in global revenue of £ 30 million. Its CEO, Scott Lloyd, is very cautious and fears that things will not improve in 2021 (Wimbledon does not have pandemic insurance for its next edition) and things will get worse under the worst scenario. “Given the wide range of financial implications within these scenarios, with the closed-door scenario being the most severe, it is our responsibility to plan very carefully and continue with a prudent approach. We must also bear in mind that whatever the form As events unfold, the economic outlook is likely to remain difficult and the sponsorship and hospitality market will remain depressed for several years. “
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