Liverpool fans boycotted Sky Sports Box Office after being told they would have to pay £ 14.95 to see their team play Sheffield United.
Instead, supporters came together and managed to raise over £ 81,000 for food banks.
Almost all Premier League clubs unanimously voted to charge fans £ 14.95 to watch games that weren’t on TV.
The move was greeted with sheer negativity that has been derided by followers and experts alike.
Since the reasons for the Covid-19 pandemic are outside the limits, the measures taken were declared opportunistic, non-contact and shockingly greedy.
Sky Sports and BT Sport have refused to reveal the number of PPV games sold and fans have taken matters into their own hands.
Liverpool’s devotees are the latest to refuse to pay and instead contribute to local charities.
The Spirit of Shankly fan group raised over £ 81,000 after donating £ 14.95 to Foodbanks.
This is followed by a week of humanitarian work by Manchester United striker Marcus Rashford, who has been busy preventing hungry children from starving beyond half-time.
The Liverpool fan group said: “Do not sign up for profiteering. Boycott. There is a humanitarian crisis in our country that will only get worse.”
The Merseysiders are following fans of other Premier League clubs – who have also refused to top up the Premier League coffers.
(Image: GETTY)
Newcastle fans started the trend after raising nearly £ 20,000 after boycotting their Manchester United game.
The game took place on the first Saturday since the Premier League took action.
Leeds United supporters followed suit as they donated around £ 40,000 to food banks during the Whites v Aston Villa game.
Given the growing concern over the additional fees on top of Sky Sports and BT Sport subscriptions, it remains to be seen whether or not prices will be lowered.
Similar measures have already been taken across the football pyramid.
However, it can be argued that clubs in the lower leagues are in much dire need of the revenue than teams in the Premier League, which are already receiving large sums of money from TV deals around the world.
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