Today, the NFL and Amazon formalized the signing of a new multi-year contract (3 years according to CNBC) concerning the broadcasting of matches from the 2020 season.
In detail, Amazon but also the Twitch platform will continue to broadcast Thursday Night Football (TNF) matches also broadcast on FOX, 11 in total.
More than a simple renewal of the previous contract (Amazon has been broadcasting NFL since 2017), Amazon has also acquired a worldwide exclusive regular season game for Prime Video and Twitch. The relevant match will be played on Saturday during the second half of the championship. An encounter NFL streamed worldwide which will however be available on TV on the local markets of the two teams concerned.
“We know Prime members and the Twitch community around the world love the NFL. We remain committed to giving them the best possible streaming experience with a wide selection of premium content. “ commented Marie Donoghue, Vice President of Global Sports Video for Amazon, in a statement. According to CNBC, the annual amount of the new contract is higher than the previous one, which was evaluated at $ 65M / year.
In 2019, the average Thursday Night Football audience was 15.4 million viewers on FOX, NFL Network, FOX Deportes, NFL Digital, FOX Sports digital, Prime Video, Twitch and Verizon Media.
