BODYARMOR Sports Drink and the United States Tennis Association have announced a new partnership that will make BODYARMOR LYTE the official sports drink of the US Open.
BODYARMOR will now be inserted during matches and training and inserted into digital and social experiences.
“BODYARMOR premium sports drinks are a natural choice for our event and we are proud to make BODYARMOR products available to US Open athletes to begin the partnership,” said Lew Sherr, Chief Revenue Officer, USTA. “BODYARMOR is rapidly increasing in popularity. We appreciate their commitment to giving back the sport and look forward to helping them accelerate their growth around the world. “
The partnership will impact Jamaica, Queens, by renovating the tennis courts through a collaboration with BODYARMOR Lyte and Noami Osaka.
“My experience at the US Open has played a huge role in my career and the tennis courts I grew up on helped shape who I am today,” said Naomi Osaka. “I am thrilled to join BODYARMOR to give young athletes and aspiring tennis players the opportunity to try tennis on the same courts that it all started for me, and I couldn’t be happier that my BODYARMOR LYTE sports drink is now available during the US Open “.
“BODYARMOR has called Queens home since the brand was founded and we are thrilled to be a part of the US Open, the most prestigious tennis event in the United States, held in our backyard,” said Michael Fedele, Vice President of Marketing. , BODYARMOR. “This pivotal partnership creates an incredible opportunity for BODYARMOR LYTE Sports Drink to share the pitch with some of the best athletes in the world – and we are thrilled to support our incredible partner Naomi and create a fantastic place for future US Open champions like her to start. “
The 2020 US Open will begin on August 31 at the USTA Billie Jean King National Tennis Center in Flushing, NY.
