https://www.youtube.com/watch?v=Gd8ZDmNC2d4
Chelsea FC has unveiled a nutrition service, Blue Fuel, which reveals the sporting secrets of the club’s scientists and coaches.
With customized products and food plans, The Brooklyn Brothers’ “Fuel the how you play” shows basketball, volleyball and rugby players as they prepare for the return of sports.
The campaign was launched yesterday (Monday) on Chelsea social channels, together with the press, outdoor and influencer activities.
It was created by Sophie Bastow-Dormon, Laila Milborrow and Didz Parker.
“At a time when the needs of athletes have never been more specific, there could be no greater need for an expert sports nutrition service tailored to each individual player,” said Massimo De Zordo, senior marketing manager of Blue Fuel.
“The ‘Fuel the way you play’ platform demonstrates the breadth of sports for which we deal and the different needs for each type of player, from hydration and recovery to reconstruction and energy.”
This marks the Brooklyn Brothers’ first job for Chelsea since he won the creative account in April.
Chelsea named Three as sponsor of the shirt earlier this year.
