Lebron launches New Media Empire with a $ 100 million investment and intends to move the culture

NBA star Lebron James and one of his childhood friends founded a media company earlier this year “to move culture”.

James and his business partner Maverick Carter founded SpringHill Co. on March 11, the day the NBA interrupted its pandemic season. The company starts with initial funding of $ 100 million, Bloomberg reported on Thursday.

James will continue his career in professional basketball, working on corporate projects such as “Space Jam: A New Legacy”, a film to be released next year. The basketball star will also use his image to promote and lead the company, while Carter will be directly involved in the company’s business.

“This is ultimately a company that is about perspective, the community you serve, and empowerment,” said Paul Wachter, an investment banker in Las Angeles who supported James and Carter. “This is a company that is supposed to move culture.”

The main focus of the company is on telling stories from the perspective of colored people in America.

“When we talk about storytelling, we want to be able to come home, meet many houses where they feel like they are part of that story. And they feel like, oh, you know what? I can understand that. It’s very organic for our upbringing, ”said James

James is open to political issues, particularly regarding the NBA and the black community in the United States. He is a fan of Colin Kaepernick, a black former NFL quarterback who sparked a wave of protests by kneeling before the 2016 and early 2017 football games during the Star Spangled Banner.

“I will not get up to be proud of a flag for a country that oppresses black and colored people,” said Kaepernick at the time. He hasn’t played for an NFL team since January 1, 2017 after leading the San Francisco 49ers to a 2-14 season.

James said the NFL should apologize to Kaepernick, “a man who basically sacrificed everything for the better of the world.” James has also claimed that law enforcement and suppression of voters systematically discriminate against black people.

His outspoken stance on civil rights in the United States has earned him criticism as a hypocrite on issues related to China. Last year, protests in Hong Kong against the creeping influence of the Chinese totalitarian government sparked a wave of support for demonstrators in the United States

Daryl Morey, general manager of Houston Rockets, caused the Chinese authorities to backlash against the NBA by tweeting support for protesters in Hong Kong. James said Morey’s tweet was misinformed and an example of what “can happen if you don’t think of others and only think of yourself”.

James told Bloomberg that the Morey incident had taught him to “stay open.”

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