FIFA World Cup 2026: TV Ad Breaks During Games – ARD & ZDF Charge Sky-High Prices
The 2026 FIFA World Cup, set to be hosted across the United States, Canada, and Mexico, is already shaping up to be a landmark event. Beyond the expanded 48-team format, a new revenue stream is emerging for broadcasters ARD and ZDF: advertising during gameplay. With the introduction of FIFA-mandated cooling breaks, these German public broadcasters … Read more