The French Wine Fair Evolves: How Retailers and Wine Shops Are Battling for the Modern Drinker
Across France, the autumn wine sales—commonly known as the foires aux vins—generate over a billion euros in revenue and move roughly 170 million bottles, anchoring a critical commercial period for domestic vineyards, according to industry data. The 2024 autumn sales cycle brought in approximately 1.08 billion euros and moved 168.5 millions of bottles, keeping the … Read more