How Liga MX’s “Viernes Botanero” Accidentally Became Mexico’s Monday Night Football
The creation of Liga MX’s Friday night football window, widely known as the Viernes Botanero, began as an accidental programming fix rather than a calculated sports-media strategy. According to long-serving network broadcaster Antonio Rosique, the now-lucrative broadcast franchise originated from the unwanted match schedules assigned to Tecos de la UAG, a fixture slot that networks … Read more