Why Soccer Still Struggles in Canada & the U.S. – And How FIFA’s TikTok Deal Could Change Everything
FIFA’s strategic partnership with TikTok during the recent FIFA World Cup cycles represents a concerted effort to capture younger demographics in markets where soccer remains a secondary sport, such as the United States and Canada. By leveraging the platform’s algorithmic reach rather than traditional direct-payment influencer models, FIFA has focused on fostering organic engagement among … Read more