Soudal Quick-Step Announces New Co-Sponsor for 2027, Ending Long-Standing Branding Era
The Quick-Step brand will conclude its three-decade tenure as a title sponsor for the Belgian WorldTour cycling team at the end of the 2026 season. The team, currently known as Soudal Quick-Step, confirmed that while Soudal will remain as a primary partner, a new co-title sponsor will join the organization beginning in 2027, marking the … Read more