How Two Swiss Badminton Players Built a Market by Crafting Their Own Rackets
Valentin Berra’s Bold Move: How a Swiss Badminton Legend Is Building a Brand to Challenge the Global Elite By Daniel Richardson | Editor-in-Chief, Archysport May 23, 2026 For nearly a decade, Valentin Berra was the architect behind Swiss Badminton’s rise—a quiet but relentless force who professionalized the sport in Switzerland, mentored junior athletes, and helped … Read more