The Screenforce Festival 2026 in Düsseldorf underscored a significant shift in the German media landscape, defined by intensified competition for NFL broadcasting rights and a strategic expansion of linear sports programming. Industry leaders gathered in North Rhine-Westphalia to outline how major networks, including RTL and the newly integrated Sky Sport NFL, plan to capture the … Read more
Beyond the Pitch: How the DFB and Zalando Redefined Sports Marketing In the high-stakes world of international football, the battle for supremacy isn’t just fought on the grass; it is increasingly won in the digital storefronts and through the lens of high-fashion advertising. When the German Football Association (DFB) partnered with European e-commerce giant Zalando … Read more
Precision and Prestige: Inside the 14-Year Partnership Between Roger Federer and Mercedes-Benz In the world of professional sports, few alignments feel as organic as the Roger Federer Mercedes-Benz partnership. For over 14 years, the Swiss tennis legend and the German automotive giant have mirrored each other’s commitment to precision, elegance, and a relentless pursuit of … Read more
Stuttgart, Germany – Advertising agency Preuss und Preuss has announced the promotion of Steffen Rollbühler to the position of Creative Director, effective immediately. The move signals a strategic shift for the agency, known for its award-winning campaigns for Mercedes-Benz and other prominent clients. Rollbühler has been with Preuss und Preuss since November 2020, previously holding … Read more