DFB Signs Major New Sticker and Trading Card Deal: The End of an Era
Beyond the Kit: DFB Overhauls Commercial Strategy with Nike and New Collectibles Deal For more than seven decades, the relationship between the German Football Association (DFB) and Adidas was more than a sponsorship—it was a national identity. From the 1954 “Miracle of Bern” to the modern era, the three stripes were woven into the fabric … Read more