Los Angeles, CA – LeBron James continues to etch his name into the NBA record books, and this time, he’s sharing the moment with his son, Bronny. During the Los Angeles Lakers’ 116-99 victory over the Brooklyn Nets on Friday night, LeBron James recorded the first father-to-son assist in NBA history. The historic play unfolded … Read more
Zurich, Switzerland – Alpine skiing superstar Marco Odermatt is expanding his horizons beyond the slopes, making a strategic investment in Gaisbock, a burgeoning sports care line based in Büron, Switzerland. The move, announced Wednesday, signals Odermatt’s growing interest in entrepreneurship and a belief in the potential of the Innerschweiz-based company. Odermatt, the four-time overall World … Read more
Zurich, Switzerland – A growing trend celebrating extremely small clothing sizes – particularly XS – is facing criticism from Swiss influencer Emma, known online as “Wemmse.” The 22-year-old content creator is pushing back against what she sees as a resurgence of unrealistic body standards on social media, sparking a wider conversation about body image and … Read more
Basel, Switzerland – For Julien Scheiwiller, Wednesday marked the realization of a long-held dream. The Swiss badminton player stepped onto the court at the St. Jakobshalle for the first time in the main draw of the Swiss Open, a tournament he’s passionately followed since childhood. The 26-year-old from Niederbüren, Switzerland, has long been captivated by … Read more