Zurich, Switzerland – Alpine skiing superstar Marco Odermatt is expanding his horizons beyond the slopes, making a strategic investment in Gaisbock, a burgeoning sports care line based in Büron, Switzerland. The move, announced Wednesday, signals Odermatt’s growing interest in entrepreneurship and a belief in the potential of the Innerschweiz-based company.
Odermatt, the four-time overall World Cup winner and reigning Super-G world champion, sees parallels between Gaisbock’s ambitious trajectory and the success story of fellow Swiss icon Roger Federer and his early involvement with the running shoe company On. “His passion reminded me strongly of the beginnings of my own career,” Odermatt said of Gaisbock founder Ramon Riebli, according to reporting from Swiss media outlets. The investment isn’t simply financial; Odermatt is actively involved, lending his expertise and visibility to the brand.
A New Venture in Sports Care
Gaisbock is developing a new line of sports care products designed to enhance performance and recovery for athletes. Details about the specific formulations and target market remain limited, but the company’s focus is on innovative solutions tailored to the demands of modern sports. The company’s website highlights a commitment to quality and sustainability, values that appear to resonate with Odermatt’s personal brand.
This investment comes at a pivotal moment for Odermatt, who is currently dominating the World Cup circuit. He is poised to potentially secure his fifth consecutive Swiss Sportsman of the Year award this Sunday at the Sports Awards in Zurich, a feat that would bring him within striking distance of Roger Federer’s record of seven awards. The awards ceremony, delayed from its original New Year’s Eve date due to a fire in Crans-Montana, will celebrate the achievements of Swiss athletes throughout 2025.
The Federer Factor: Inspiration and a Blueprint
Odermatt’s reference to Roger Federer and On is significant. Federer’s early investment in On, a Swiss running shoe brand, proved to be a remarkably successful venture, transforming the company into a global powerhouse. The partnership not only provided On with crucial capital but also benefited from Federer’s immense brand recognition and influence. Odermatt appears to be hoping for a similar outcome with Gaisbock.
The connection to Federer extends beyond just a business model. Both athletes represent the pinnacle of Swiss sporting achievement and embody a commitment to excellence. Odermatt has consistently expressed his admiration for Federer, recognizing him as a role model both on and off the field. In a 2025 interview, Odermatt stated his desire to remain humble, mirroring Federer’s renowned sportsmanship.
Beyond the Slopes: A Growing Portfolio?
Even as Odermatt’s primary focus remains on alpine skiing, this investment suggests a broader ambition to diversify his interests and build a portfolio beyond his athletic career. The move aligns with a growing trend among elite athletes who are increasingly exploring entrepreneurial opportunities and leveraging their platforms to invest in promising ventures.
The Swiss Sports Awards ceremony this weekend will undoubtedly be a highlight for Odermatt, but his involvement with Gaisbock demonstrates a forward-thinking approach to his future. The success of Gaisbock could not only provide a financial return but also allow Odermatt to contribute to the development of innovative sports products and support a growing Swiss company.
The competition for Swiss Sportsman of the Year remains fierce, with fellow skiers Franjo von Allmen and Loïc Meillard also nominated, alongside wrestling champion Orlik Armon, gymnast Noe Seifert, and swimmer Noè Ponti. However, Odermatt’s consistent dominance throughout the 2025 season makes him the clear favorite.
Odermatt’s next scheduled World Cup appearance is yet to be announced, but fans can follow updates on his performance and business ventures through his official social media channels and the Gaisbock website. The coming months will be crucial for both Odermatt on the slopes and for Gaisbock as they launch their new sports care line.
