French Star Ditch US Brand to Sign with Swiss Up-and-Comer On in Sports Sponsorship Shift
Kylian Mbappé has officially split from American sportswear giant Nike to sign with emerging Swiss running brand On, accelerating a massive shift in elite athletic endorsements across global football. According to sports industry reports, the French forward’s transition away from his long-term partnership with Nike marks one of the most significant brand realignments in modern … Read more