Infront, the global sports marketing company, has extended its long-standing partnership with the Badminton World Federation (BWF), the international governing body for badminton, securing a new rights cycle from 2025 to 2028. The renewal cements Infront’s role as the exclusive media and marketing partner for the BWF World Tour and major international events, strengthening the … Read more
the transition from legendary player to guiding hand is proving to be an emotional rollercoaster for Chen Long, a badminton icon widely considered among the sport’s greatest of all time. Currently serving as a coach for the China junior badminton team at the BWF World Junior Championships, Chen is experiencing the highs and lows of … Read more
Tanvi Sharma booked her place in the BWF World Junior Championships final. tanvi Sharma has guaranteed herself at least a silver medal at the BWF World Junior Championships, held at the National Center of Excellence in Guwahati.This remarkable achievement marks her as the latest Indian to reach the women’s singles final of this prestigious tournament. … Read more
From dubai to the World Stage: Riyan’s Badminton Journey Fueled by Family Dreams In the dynamic world of professional badminton, where talent frequently enough blossoms under intense pressure, a young Indian prodigy is carving his own path, drawing inspiration from his family’s sacrifices and a burning desire to fulfill a legacy. Riyan, a rising star … Read more