How Michelob Ultra Became the #1 Selling Beer in America and AB InBev’s Strategy to Revive Bud Light
Three years after a turbulent cultural backlash disrupted its market dominance, Anheuser-Busch InBev continues its strategic rebuilding effort for Bud Light, leaning heavily on sports partnerships and high-profile entertainment figures to claw back consumer ground in the United States beverage market. According to industry tracking and corporate disclosures, the prolonged fallout from the 2023 controversy … Read more