Niigata Albirex BB: The Professional Basketball Team of Nagaoka, Niigata
In Japan’s B.League, where fan culture runs deep and traditions like “oshi-katsu” — the passionate, personal support of a favorite player or team — shape game-day experiences, Niigata Albirex BB has quietly become a model for how professional clubs can nurture that connection. Based in Nagaoka, Niigata Prefecture, the team doesn’t just rely on wins … Read more