Charley Hull Defends Sydney Sweeney Against Novig Ad Backlash

Charley Hull Defends Sydney Sweeney Against Ad Backlash

Professional golfer Charley Hull has spoken out in defense of actress Sydney Sweeney following online criticism over a new sports betting commercial for the prediction market platform Novig. The LPGA standout criticized individuals who argued that the advertisement harmed female athletes or regressed women’s sports, stating the amount of backlash that (it) is getting, I just don’t understand the way people’s brains work.

The advertisement features Sweeney in a nearly nude appearance with strategically placed sporting equipment as part of the brand’s first national ad campaign. Sources report that Sweeney also holds an undisclosed equity stake in the company. Hull, who is ranked as the world’s 8th-ranked female golfer, stated that critics were making a major issue out of standard modeling work for an advertisement. She’s got a great figure, she’s got sex appeal. And I think, I don’t think there’s something wrong with it. She’s just a pretty girl. I think people are making a big hoo-hah over absolutely nothing, Hull added during the interview.

Growing the Game and Future Events

Beyond addressing the social media debate surrounding the commercial, Hull discussed broader sports topics, including efforts to expand the appeal of golf. The LPGA star noted that alternative approaches help grow the game of golf away from traditional perceptions, bringing a younger and more appealing vibe to the sport. Commenting on an upcoming indoor tournament known as the on!vitational, Hull expressed enthusiasm for the format and shared her routine involving flavored mint pouches utilized during the competitive season.

Charley Hull Defends Sydney Sweeney Against Novig Ad Backlash

Editor-in-Chief

Editor-in-Chief

Daniel Richardson is the Editor-in-Chief of Archysport, where he leads the editorial team and oversees all published content across nine sport verticals. With over 15 years in sports journalism, Daniel has reported from the FIFA World Cup, the Olympic Games, NFL Super Bowls, NBA Finals, and Grand Slam tennis tournaments. He previously served as Senior Sports Editor at Reuters and holds a Master's degree in Journalism from Columbia University. Recognized by the Sports Journalists' Association for excellence in reporting, Daniel is a member of the International Sports Press Association (AIPS). His editorial philosophy centers on accuracy, depth, and fair coverage — ensuring every story published on Archysport meets the highest standards of sports journalism.

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