Manchester United is selling preserved sections of turf from the Old Trafford pitch for £125 each. The club completely dug up the surface in June for the first time in 14 years. The memorabilia initiative launches as the club reports record full-year revenues of £677.6 million alongside a pre-tax loss of £43.0 million for the 2025-26 fiscal year.
Manchester United are offering preserved sections of the Old Trafford pitch, encased in glass cubes, with each unit priced at £125 ($165.49).
Known globally as the Theatre of Dreams, Old Trafford has served as the club’s home ground since 1910. It has hosted countless historic moments, including the capture of a record 13 Premier League titles.
Why the Pitch Grass is Available for Sale
Fans wondering if the pitch currently features bare patches can rest easy. Don't worry, there aren't holes in the pitch right now,
United said in a statement on their website on Wednesday. The Old Trafford pitch was completely dug up and stripped back to its foundation in June, marking the first time in 14 years the surface underwent such a deep renovation.
Award-winning groundsperson Tony Sinclair led the intricate project alongside his team of experts to regrow the surface, aiming to improve water drainage and player welfare. During this process, sections of the historic turf were carefully preserved and, later, placed into glass cubes to create a special memento for Reds, rather than being discarded, thereby creating a revenue-generating opportunity for the club.
“Take home a piece of Old Trafford with this official turf cube, perfect for fans who want a keepsake from one of the most famous pitches in the world.”
Club product description, via Sportskeeda
Season-ticket holders received exclusive early access to purchase the memorabilia before it opened to the general public. Each 7x7cm cast acrylic cube is housed in a black box featuring a photograph of the stadium, and the club describes the item as a priceless memento for supporters.
Record Revenues and Ongoing Financial Realities
The turf sales arrive as the club balances commercial ventures with complex financial reports. Manchester United have announced their fourth quarter and full year fiscal 2026 results, with the club recording a record full-year revenue of £677.6 million, an £11.1 million increase from what they achieved in the prior year. The financial figures also show an operating profit of £22.6 million, having generated an operating loss of £18.4 million in the prior year.
However, pretax loss for the year amounted to £43.0 million, compared to a loss of £33.0 million in the prior year. On Wednesday, the club also reported a seventh straight annual loss, as costs related to player acquisitions and the sacking of former head coach Ruben Amorim this year pushed them deeper into the red. Meanwhile, the CEO also said they are focused on building a new stadium with a capacity of 100,000 and have acquired land for the purpose.
“We are pleased to have secured record revenues and adjusted EBITDA which demonstrates the underlying strength of our business, particularly in a season without European football. This shows the direct impact of the work we have been doing over the past two years. It also proves Manchester United’s enduring popularity and commercial strength. While these results confirm that we are on the right trajectory, we will continue to take a disciplined approach to ensure our finances remain sustainable.”
Omar Berrada, Chief Executive Officer via Sportskeeda
Team Performance and Commercial Partnerships
Chief Executive Officer Omar Berrada noted that with financial sustainability in mind, they have strengthened both their men’s and women’s teams during the summer window. Berrada revealed that the club have strengthened commercially by welcoming Betway as its new Training Kit Partner and SumUp as its new Sleeve partner. United say they continue to benefit from operating cost and headcount reductions implemented, combined with their third-place finish in the Premier League table last season.
On the pitch, the initiative comes at a difficult time on and off the pitch for United. They finished third in the Premier League last season, and their men’s team has seen the return of Champions League football to Old Trafford. However, the current domestic campaign has seen a sluggish start to their campaign, with the squad sitting 12th in the table with just one win from their first five league games.
