SINGAPORE–(BUSINESS WIRE)–Project B, a high-performance international women’s and men’s basketball tournament designed for a new generation of athletes and fans, today announced the appointment of William Kim as Chief Lifestyle Office. In this strategic role, Mr. Kim will lead Project B’s premium lifestyle businesses, including merchandising, brand collaborations and cultural partnerships, as the platform expands across Europe, Asia and the Americas to create the most prestigious cultural platform in global sports.
“We are developing a model designed for 2030 and beyond,” Kim said. “It all starts with creating exceptional products. We select the highest quality natural fibers for every moment of an athlete’s day and offer these same collections to a wider audience. From design, through the supply chain, to the final customer experience, we work with the same rigor and control as a luxury house, holistically overseeing the product, distribution and brand experience. »
Mr. Kim will lead Project B’s global lifestyle strategy, integrating sport, fashion and community into a unified identity focused on quality and iconic design. He will oversee the development of premium athlete performance apparel made from natural fibers, exclusive fan collections and brand collaborations linked to host cities and culturally significant partners. He will also design an AI-powered business model, adapted to a platform favoring streaming and social interactions, to ensure consistency between product experience, distribution and brand across all markets.
“Basketball is a culture,” said Geoff Prentice, co-founder of Project B. “From the start, we are building a premium platform built on impeccable quality. Our collections will be made from natural fibers, without synthetic materials or quality concessions, designed and developed in-house in order to master standards from start to finish. William knows how to create brands that transcend gaming, and his international vision and sense of design will be essential to our development. »
Mr. Kim brings extensive international experience in brand development, retail innovation and cultural strategy. He also has solid experience in growing international businesses at the crossroads of sport, fashion and customer experience. He previously held positions as CEO of Shinsegae International, Rapha and AllSaints, global executive vice president at Samsung Mobile, senior vice president at Burberry, and senior management positions at the Gucci Group.
As Project B expands into strategic international markets, this appointment demonstrates the company’s commitment to building a global cultural platform that will outfit players and fans with the finest natural fibers and high-quality textiles.
About Project B
Project B is a global sports platform designed for players and fans. Starting with basketball, Project B is creating a circuit of high-level international tournaments where the best players in the world will compete in cities in Asia, Europe and the Americas. Designed for a world where streaming, social media and mobile devices are paramount, Project B combines high-level live competition and immersive storytelling, reaching a global audience.
The text of the press release resulting from a translation should in no way be considered official. The only authentic version of the press release is that of the press release in its original language. The translation must always be compared with the source text, which will set a precedent.
- UEB Gesteco Cividale vs Dole Rimini 85-74: Match Report and Score
- Niger Colonel Basketball Memorial Tournament Honors Former Political Figure
- Newcore Gold Hits High-Grade Gold Intervals at Enchi Gold Project in Ghana (bytewire.news)
- Saudi Arabia withdraws from China-led mBridge digital currency project (newsarchyuk.com)
