“This ceremony significantly strengthens the prestige of the sports industry in society, drawing attention not only to victories, but also to coaches, teachers, families, young people and life-long investors, and others, emphasizing that success in sports is a team effort. It is also a rare opportunity for athletes to get out of the usual sports environment – to put on formal dresses and suits, feel themselves in a different role and enjoy the festive atmosphere, which is often impossible to experience in the rhythm of daily training and competitions. The “Three Star Award” inspires the young generation, confirming that dedicated and persistent work is appreciated at the national level, as well as promotes a sense of belonging to the entire Latvian sports family, bringing together representatives of various sports in one common event. It becomes an emotional reference point and a source of motivation for the next season, strengthening the belief that Latvian sports have a common direction, values and goals to strive for in the future.”
