Clube de Regatas do Flamengo officially announces WAP, a national reference in consumer goods technology, as the new sponsor of professional men’s football and the under-20 team. The brand will be on the front of the shorts of the red and black uniform, in addition to appearing on training and warm-up uniforms, interview backdrops, official buses, signs at training centers and at Gávea headquarters. The contract will be valid for two years.
WAP will be present in promotional campaigns, special content with athletes and actions on Flamengo’s official channels, including broadcasts on Flamengo TV.
Among the planned activations are experiences for fans at games at Maracanã, participation in the Fla-Prêmios platform and actions that bring the club, brand and fans even closer together.
Marcos Sena, Flamengo’s commercial director, celebrates the arrival of the new partner: “WAP joins Flamengo in a movement of mutual strengthening. We are committed to strategic partnerships that enhance the relationship with our millions of fans and contribute to the club’s sustainable growth in different environments. This union will certainly bring significant results on and off the field.”
The agreement reaffirms Flamengo’s commitment to offering innovative experiences to the Nation and reinforces its leadership position in Brazilian football.
“Being alongside Flamengo, the club with the greatest visibility and engagement in Latin America, is an important and strategic step for WAP. This union reinforces our commitment to being increasingly closer to Brazilians and their passions”, highlights Paulo Sanford, CEO of WAP.
About WAP
Created in Germany and present in the Brazilian market since the 1970s, WAP is a national reference in consumer goods technology. With around 450 products in its portfolio, it has three factories in Brazil, a 100% national capital, and is Top of Mind, certified with the RA 1000 Seal from Reclame Aqui, the Data Driven Seal and Great Place to Work. Always innovating, it focuses on continuous growth through technology, data and analysis of consumer behavior to fulfill its purpose: to develop complete solutions that bring more practicality, care, well-being and ease to customers’ daily lives.
