Mexico City / 25.05.2022 19:25:41
“Welcome to the (insert brand of your choice) Super Bowl Halftime Show”. And it is that this Wednesday, the global company Pepsi announced it will no longer sponsor the halftime show at the NFL’s biggest gamethis after 10 years of commercial relationship that left memorable moments.
“After 10 years of iconic performances at the Pepsi-sponsored Super Bowl Halftime Show, the time has come to give up the microphone. Thank you to all the amazing artists and fans who helped us create incredible moments in this time. Now, to what follows”, published Pepsi it’s a statement.
After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic. ???? Thank you to the amazing artists and fans who helped us create some incredible moments along the way. ???? Now on to the next stage… ????
– Pepsi (@pepsi) May 24, 2022
Throughout that decade, some of the most representative artists of the pop genre paraded, taking those 12 minutes of performance at halftime to be one of the most desired spaces in the music industry. Among them are listed Lady Gaga, Coldplay, Bruno Mars, Beyoncé, The Weeknd, Jennifer López y Shakira,
The last Super Bowl show under the auspices of Pepsi It was the 56th edition in February 2022 at the SoFi Stadium in Los Angeles, where this space was opened for the first time to the hip-hop genre. The singers who were in charge of giving a memorable show were Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar y Mary J. Blige.
How much does it cost to sponsor the Super Bowl halftime show?
The National Football League look for companies that are willing to shell out up to $50 million for ad space at the Super Bowl halftime showas a result of the termination of the contract with the multinational Pepsi, which was in force from 2012 to 2022.
Before Pepsi, Bridgestone was the sponsor of the program and paid per year up to 10 million dollars. Now, the league office has confirmed contacts with several bidders interested in establishing its brand as the mainstay for the show, opening in 2023 for Super Bowl LVII in Arizona.
