NBA Tianjin flagship store officially opened, Taobo Sports and NBA China lead a new experience of sports life-DoNews

DoNews, December 27 (Liu Wenxuan) On December 25, NBA Tianjin flagship store officially opened. This is the third flagship store built by Top Sports and NBA China after Beijing and Guangzhou.

The NBA is one of the most influential sports IPs in the world and one of the most successful professional sports leagues on social media. Top Sports is a leading sports retail and service provider in China, and has been deeply involved in the sports retail market in China for more than 20 years. The cooperation between the two parties began in 2019. As the exclusive operating partner of the NBA flagship store in China, Taobo and the NBA will open the first NBA flagship store in mainland China in 2019 in Beijing and the world’s largest NBA flagship store in Guangzhou in 2020. This year, TOBO and NBA China will jointly build the NBA Tianjin flagship store, aiming to bring consumers a new scene-based consumption experience and explore new possibilities of immersive scene IP.

Taobo Sports explores new possibilities of immersive scene IP

NBA Tianjin Flagship Store is the latest NBA flagship store. It is planned and designed by Topbo NBA team and NBA China Retail Team, and operated by Topbo NBA team. It is divided into upper and lower floors with a total area of ​​1,500 square meters. The store has a combination of goods specially created for Chinese NBA fans, a variety of franchised products that can only be bought in the team’s home fan store, as well as a restored stadium, well-designed display and interactive areas.

On the first floor of the flagship store, the basket of the stadium was moved to the store to create a vivid sense of the game scene. The second floor of the flagship store integrates experience, exhibition, and sales. Consumers can not only enjoy the NBA collection of souvenirs, but also purchase NBA series brand products. In addition, there are peripheral products with local characteristics of Tianjin, such as sweaters with “TIANJIN” on the chest. The flagship store has an exquisite design and ingenuity, Tianjin element neon wall, Jumbotron and central zenith that reproduce the classic shape of NBA arena, self-signed collection area inspired by American garage, retro classic area inspired by players’ locker room, The rich scenes such as the NBA star card card opening area have brought a strong NBA cultural atmosphere to the Chinese fans.

Landing in Tianjin, hand in hand with partners to inherit the eternal basketball spirit

This year marks the 75th anniversary of the founding of the NBA. The location of China’s third flagship store in Tianjin is also of special significance.

Mr. Zhang Qiang, Vice President of Topbo International, said: “The NBA Tianjin Flagship Store is the third store in China that the two parties have cooperated with. Regional characteristics are integrated. The reason for choosing Tianjin is not only because of the deep roots of Tianjin as the birthplace of Chinese basketball, but also the hope to inherit the eternal basketball spirit in this hot land. We look forward to bringing the purest authenticity to the fans in Tianjin and North China. Basketball culture experience, and provide an excellent basketball trend space and interest exchange platform for basketball enthusiasts.”

Mr. Tong Kaishen, Vice President of NBA China, said: “Tianjin and basketball actually have a deep historical connection. As the birthplace of Chinese basketball, Tianjin has an unshakable position in the history of Chinese basketball. In 1904, China’s first group of students The basketball team was established in Tianjin. In 1916, “Father of Chinese Basketball” Dong Shouyi trained a legendary team in the history of Chinese basketball-the “Nankai Five Tigers” basketball team. Therefore, this year marks the 75th anniversary of the establishment of the NBA. Yu, in line with the goal of tracing its roots, the NBA continues to nourish and sow the seeds of basketball in this rich land of basketball culture, so that more people will like this passionate sport.”

Take consumers as the core and enhance the consumer experience in all aspects

Top Sports has an extensive and deeply sinking retail network, covering nearly 8,000 directly-operated stores in more than 300 cities across the country, with more than 47 million online members, and building a global cross-scene sports retail ecosystem. Topbo’s solid retail operation capabilities and large store management experience accumulated over the years have provided high-efficiency support for the NBA flagship store. The landing of the NBA flagship store in Tianjin not only inherited the successful operation experience of the NBA flagship stores in Beijing and Guangzhou, but also carried out further exploration and exploration based on the characteristics and positioning of the new store.

The clerk of the NBA Tianjin flagship store loves NBA culture, understands products, and can naturally establish connections with consumers from the dimensions of common hobbies and professional opinions. In addition, it also brings a series of rich interactive offline activities for consumers, such as star visits, salon sharing, offline games, watching parties, etc., giving the flagship store more value space. At the same time, the private domain operation centered on the store has also injected new vitality into the NBA Tianjin flagship store, realizing seamless and effective communication with consumers across scenarios.

It is worth mentioning that the NBA Tianjin flagship store is built by the TOBO NBA team in an all-round way, aiming to create a “home of NBA fans” and become a new landmark of Tianjin trendy sports. In addition, in the NBA flagship store in China, Taobo Sports is also actively exploring OEM products, combining urban attributes to launch exclusive NBA peripheral products.

Top Sports will continue to work with partners to provide Chinese consumers with better sports products and consumer experience, and is committed to creating an endless, active, healthy and happy sports life experience for consumers.