Zurich Seguros has opened registration for free flag football classes in Piracicaba aimed at children and adolescents aged 10 to 16.
The program, titled Primeira para o Sonho, offers up to 60 spots at the Associação Atlética Educando Pelo Esporte. At least 80% of these available slots are reserved for public school students to broaden sports access across different communities.
Classes run on Thursdays in two shifts, from 14:00 to 16:00 and 16:30 to 18:00 local time. Interested participants must register in person at the facility’s office accompanied by a parent or legal guardian, presenting identification, proof of school enrollment, and a signed authorization form.
“We want sport to be within reach of children and adolescents from different realities, especially those who find fewer opportunities to practice a modality in an oriented and free way,” said Sandra Lima, superintendent of Communication and Marketing at Zurich Seguros.
The social initiative operates in three regions across Brazil, including Belo Horizonte and Porto Alegre alongside Piracicaba. The project is tied to Zurich’s sponsorship agreement with the Brazilian American Football Confederation (CBFA), announced in 2025.
“We are at a time of growth for flag football in Brazil, and grassroots training is essential to give continuity to this development,” said Cris Kajiwara, president of the CBFA.
Flag football features reduced physical contact compared to traditional American football. Players pull flags from an opponent’s waist rather than tackling them to halt a play, avoiding the need for heavy protective gear while developing speed, strategy, and coordination.
International participation numbers reflect the sport’s broader momentum. According to the International Federation of American Football, more than 20 million people currently play flag football across 100 countries ahead of its scheduled Olympic debut at the 2028 Games in Los Angeles.
Beyond flag football, Zurich maintains a portfolio of sports sponsorships and social projects in Brazil. The company backed the Rio Open tennis tournament in 2025 and 2026 while supporting the Instituto Próxima Geração, which offers athletic training for youth. In parasports, the insurer sponsors the National Boccia Paralympic Circuit 2026 via the federal sports incentive law.
The Piracicaba initiative operates under specific guidelines set by the organizers:
- Capacity: Up to 60 participants
- Age Group: 10 to 16 years old
- Venue: Associação Atlética Educando Pelo Esporte, located at R. Benedito Bonzon Penteado, 615 – Paulicéia, Piracicaba/SP
- Schedule: Thursdays from 14:00 to 16:00 and 16:30 to 18:00
- Enrollment Deadline: Open until all available spots are filled
Registration remains open at the venue secretariat until capacity is reached for the current training cycle.
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