The Our WON Women’s Professional Basketball team launched a Goodwill pop-up store at its home opener, blending basketball with community support in Asan, South Chungcheong Province.
The initiative sells donated goods to fund jobs and independence for people with disabilities.
Pop-Up Store Connects Fans to Community Cause
The Our WON team, with owner Jeong Jin-wan, held its 2026-2027 season home opener at Asan Yi Sun-sin Gymnasium on July 7. The store sells donated items, with profits supporting employment and self-sufficiency programs for people with disabilities.
The pop-up created a space for fans to participate in giving while watching the game. The team set a goal to expand its social contribution activities this season, and the pop-up store is a part of that effort, according to Woori Bank.
New Branding Showcases Team’s Heritage
The team unveiled new branding throughout the gymnasium for the opener. The center court logo prominently featured ‘1958,’ the year the team was founded, to emphasize its history. The venue also included a photo zone with Woori Bank’s promotional model, ‘Lisene,’ for fans.
Our WON Expands Youth Club and Announces Basketball Challenge
The Our WON team plans to continue its community-focused activities throughout the season. It will expand its youth basketball club, “Our Dream Rebound,” which serves children from multicultural families with limited sports opportunities, to include nearby Cheonan and Pyeongtaek cities. Previously, the club was in the Asan area.
The team also announced the “Beyond-300” challenge. If players achieve 300 three-pointers this season, the team will donate basketball equipment to three school basketball teams in the Asan area.
Team’s Focus on Social Value Growth
A Woori Bank official stated, “This season will be one of closer communication with fans and the local community based on the team’s heritage. We will do our best to become a club that grows together with social value.”
What’s Next for the Team
The Our WON team’s community activities will continue throughout the 2026-2027 season. Fans can support the Goodwill Pop-Up Store during home games. The team will also monitor its progress on the “Beyond-300” three-point challenge, with the equipment donation for the three Asan school teams contingent on reaching the 300-three-point milestone.
